If you make sure you master one of the skills from each category, you create a skill set that will allow you to grow any business. So instead of looking for that one hidden gem or niche that you think will certainly make you money, try to develop a combination of skills that are
vital for creating a business.
For reaching your target audience of course you’re here mostly because of SEO. What makes SEO such a unique skill for reaching your target audience, is that:
- It’s “free”: you don’t have to invest in ad spend. No set-up costs can be a benefit for a lot of people starting a side hustle.
- You can do it reasonably well without any paid tools (although paid tools make your life easier)
- It is all about user experience in itself and will allow your potential customers to already interact in a better way with the product.
However, we’re definitely not advocating that SEO is the only way to go. If you have a fair amount of budget for ads, you have a good product and a highly optimized funnel, paid traffic can actually be easier to measure, as you can just report on ROAS (return on ad spend), calculate your margin and scale up the spend.