4. Map keywords to your pages
Now it is time for the final and fourth step! Choosing keywords and mapping them to your pages. In order to do so, we look for keywords with the following metrics:
- Volume: 50+
- Long tail: 4+ words
- Competition: < 70
- Keyword difficulty: < 20
- Clicks per Search ratio: 1+
Search volume shows the average amount of searches per month for a given search query. Its good to know that you will create your business around a niche that is in high demand. As high volume keywords are tempting to go after, it is often not the best strategy because you will probably won’t rank for them. Instead, we are going to find some hidden gems and long tail searches non of your competitors if focusing on yet.
Aim for keywords with a volume of 50 and higher. While this may not seem a lot at first, 100 of those keywords add up to 5.000 searches a month.
The competition index shows the level of competition in Google Ads for a search query from 0-100. The higher the number, the higher the level of competition is for that particular search query. While this may not apply to SEO directly, it gives you an indication. It also means that its very likely to see (a lot of) ads for highly competitive keywords.
Aim for keywords with a competition index of 70 and lower.
Long tail shows how many words the search query consists of. Long tail keywords usually consist of four words or more.
Aim for keywords with four words or more to start with.
Difficulty is perhaps the best metric to choose keywords from. If the difficulty is higher than 20, you will probably not rank very well for them if you don’t get any backlinks to your page. However, keywords with a keyword difficulty lower than 20 can be an excellent opportunity to give you a lot of traffic with a few backlinks. Let’s sort on KD < 20 and see what pops up. Here we can see x and y. Very interesting to go after. Also put in long tail keywords you have found during your research to find those hidden gems. Moreover, you don't want to target keywords with a lot of ads, google maps listings and so forth. Making you #11! Look at this example, probbaly resulting in 0 clicks.
CPS (Clicks per Search ratio)
Its good to know that not all searches result in a click. With Google becoming a richer SERP year after year, instantly providing answers to users. There have been lawsuits against Google for this. Anyway, this means we need to focus on searches that receive a lot of clicks. This is where the ratio or CPS comes in.
Look for keywords with a ratio of 1 or above.
Choosing keywords and mapping it to pages
When you are happy with your settings, sort your keyword research on a particular subcategory. Filter the list on ‘True’ under the Focus column. Now you should see the keywords that you can map to a page: