Let’s dive right in…
Page titles are arguably THE most important on-page element to optimize for a page. Yes, you need to have many other elements in place too, but we’ve noticed a big impact on traffic, by slightly tweaking and testing a lot of page titles.
Without any further ado, let’s look at what these five tricks are.
1. Add the word ‘buy’ to your page titles, to start receiving high buying intent traffic
Ok, it sounds simple. Yet, many websites we have audited, have not implemented this. For the well established websites, it can make a huge difference. This may not apply to every business or every page of your website. But if you sell products, it’s a must-have.
We’ve tested this method for a client, where we only used the word in page titles. No mention on the page itself, and it already had a major impact bottomline. Like we showed in the beginning of this post, it was responsible for over 76.6k clicks from queries containing the word ‘buy’ (in this case in Dutch) over the last 16 months!
It get’s better: our money keywords jumped to top #3 rankings within a week: