This is a very good sign, as Google is already qualifying our website for certain queries 😎. Most of them are 80+ rankings, but you can notice a slight increase over time, where the page slowly gets pushed to the top to see if people click (CTR = indirect ranking factor) and if they find it relevant (do they bounce? Dwell time = ranking factor).
As a few backlinks are crucial for Google to take our one-pager even slightly more serious, it was time to build some links this week!
We placed two links on our own websites, this blog and another dog related affiliate site. Unfortunately, not much relevance here. We don’t expect a lot of result from this, but it only took us 5 minutes and gets some initial linkjuice flowing which Google might notice 🤠. We resubmitted the URLs and corresponding sitemaps in Google Search Console to push this even a bit more.
We also reached out to our network of fellow SEOers to see if anyone could provide relevant backlinks (paid or unpaid). Luckily, we found a new contact who owns lots of websites in all kind of niches who offered us paid links in exchange for newly written blogs on his websites. The price was $60 dollar per link. We agreed to test five links and came up with the following anchor texts:
- mobiele airco kopen | buy portable air conditioning
- mobiele airco vergelijken | compare portable air conditioning
- beste mobiele airco | best portable air conditioning
- beste mobiele airco 2020 | best portable air conditioning 2020
- vergelijk mobiele airco’s | compare portable air conditioning
Be careful with exact match anchors, as you don’t want to over optimize and get penalized by Google’s realtime Penguin algorithm. That’s why we chose some semi exact match anchors, just to be safe. We emphasized we wanted as much links from websites with as much relevance as possible. The links should also be do-follow as these are the ones Google actually considers as ranking factor, compared to the other tags. Links will be placed in the coming weeks, so stay tuned!
More copy, with neat little tables
Finally, we also added some more copy that focuses on keywords that have a high monthly search volume. As Google loves structured content, we placed some tables between the copy. One table contains a lot of outgoing links to the manufacturers of the portable air conditionings. We did this to help Google to understand our relation to this topic and to become part of the air conditioning related entities.