Why is structured data important?
Structured data is important for SEO for four simple reasons:
- Rich result > higher CTR > more traffic
- Extra info > relevancy increases > better or more rankings
- People spend more time in Google > Google makes more money > continued support for structured data
- New structured data formats will be supported in the future > early adoption could give you an advantage over competitors
1. Higher click-through rates
It can enriche your result in the SERP and click-through rates might improve because of it. Since your result is not only richer but often also bigger and more attention grabbing, people are more likely to click on a rich result compared to a normal result.
2. Increased relevancy
It provides extra relevancy and additional information that search engines use to better understand entities on the page. As a result, your page might rank for more queries or has slight improved rankings since it became even more relevant.
3. Google’s way of domination
Always try to think about SEO through the eyes of Google. They want their users to spend more time in the search results, rather than on our websites. At the same time, they want to build the most complete index of the world wide web. Structured data does exactly this. Through richer and more interactive results, users will stay longer within Google and thus it makes them more money through ads, products or data mining. Now if you like this or not, it is inevitable to implement structured data eventually, as otherwise your competitors will.
4. New structured data formats
Google rolls out new forms of supported structured data over time. This is interesting, because if you are an early adopter you can get an advantage over your competitors. You can do this by regularly visiting this structured data search gallery page to checkout all current supported formats. Hustler tip: use a service like Sken.io to get notified when the content on a page changes. Simply google [get notification when website changes] and you will come accross plenty of options 🤠.