Most searched thing on Google and other searches engines [2021]

Most searched things on Google article

Curious to see what the most searched things on Google, Bing, YouTube and Amazon are? 🔍

We created this extensive list to provide you with some general data, but also some lesser known trends on search engines and how to turn them into your advantage.

1. Important Google Trends of 2020

At the time of writing this, 2021 just started and it’s a good moment for reflection and looking forward. Google already shared trending search terms in 2020 per category. That resulted in an interesting, but not so surprising list:

Google Trends 2020

However, tools such as Ahrefs can also give you insights on what people are most searching for on a keyword level and per search engine. This means you can look into the most searched thing on Google, Bing, YouTube and other big search engines in 2021. Best of all, there are tons of filtering options that provide interesting insights, not only pure out of curiosity, but also from a business opportunity perspective.

Ahrefs provides the option of finding keywords from their database in the Keywords Explorer section:

Ahrefs Keyword Explorer

Without presenting any search term, Ahrefs will just search within the entire database and show the entire list of keywords, which can be sorted on global search volume:

Ahrefs keyword sorting options

So let’s put that in practice and take a look at some of the most popular search terms in 2021:

2. Top 20 most searched queries on Google in 2021 [Global]

#QuerySearch Volume
1youtube1361M
2facebook1205M
3google616M
4gmail539M
5whatsapp web500M
6amazon402M
7pornhub350M
8hotmail331M
9netflix280M
10translate261M
11traductor247M
12google translate239M
13xvideos232M
14xnxx222M
15instagram185M
16yahoo173M
17yahoo mail141M
18ebay139M
19fb134M
20ютуб130M

The volumes above are average estimates on a monthly basis and global scale. The table above also doesn’t show many surprises – except if you may have found it shocking that there are a few porn websites included as well. The list is pretty much filled with:

  • Social media platforms
  • Search engine service(s)
  • Marketplaces
  • Streaming services (including adult material)

However, nothing that you can personally directly benefit from for starting your own project. Is the list any different looking at the US data?

3. Top 20 most searched queries on Google US in 2021

#QuerySearch Volume
1youtube181M
2facebook173M
3amazon135M
4pornhub90M
5gmail88M
6google85M
7yahoo52M
8yahoo mail51M
9weather49M
10netflix49M
11walmart49M
12ebay49M
13google translate42M
14home depot34M
15xnxx 33M
16usps tracking31M
17translate31M
18craigslist30M
19fox news30M
20google docs29M

Not extremely different from the global list, except for a few US focused services and shops. So what happens if we look at search behavior for other search engines:

4. Most searched things on Bing [Global – 2021]

#QuerySearch Volume
1google41M
2youtube35M
3facebook29M
4gmail16M
5amazon7.9M
6yahoo6.4M
7hotmail6.2M
8open apk file6M
9pornhub5.9M
10bing homepage quiz5.6M
11bing5.5M
12ebay5.4M
13facebook log in4.9M
14yahoo mail4.6M
15news for you4.4M
16netflix4M
17open crdownload file3.6M
18top stories3.6M
19xnxx3.5M
20google maps3.5M

The irony is that most people on Bing search for Google and have probably landed on Bing, because of some Microsoft product or default setting. There are actually 4 Google services listed in the top 20, which underscores Google’s extremely dominant worlwide market share of approximately 70%.

5. Most searched things on YouTube [Global – 2021]

Looking at YouTube, things are completely different, obviously because people use it for other purposes. The intent is not to find information about any given topic, but to find a particular video, channel, theme or person, which is reflected in the list of top global searches on YouTube:

#QuerySearch Volume
1bts17M
2pewdiepie17M
3asmr15M
4billie eilish14M
5baby shark12M
6old town road10M
7music10M
8badabun10M
9blackpink9.6M
10fortnite9.1M
11minecraft8.5M
12pewdiepie vs t series8.3M
13peliculas completas en español8.2M
14senorita8.2M
15ariana grande7.6M
16alan walker7M
17tik tok6.9M
18musica6.8M
19wwe6.7M
20calma6.6M

Naturally there are way more searches around various artists, games and content types.

6. Most searched things on Amazon [Global – 2021]

The most popular search queries on Amazon (as far as the search volumes are correct estimates) are naturally way more focused on products. It is interesting to see though how the biggest marketplace in the world has also grown into a search engine of its own kind, where pretty generic keywords are used to get an overview of the best products:

#QuerySearch Volume
1nintendo switch3.2M
2laptop2.5M
3ssd2.3M
4ps41.8M
5kindle1.7M
6airpods1.7M
7ipad1.7M
8tablet1.4M
9alexa1.4M
10headphones1.4M
11iphone1.4M
12game of thrones1.4M
13lego1.3M
14switch1.2M
15fitbit1.2M
16tv1.1M
17harry potter1.1M
18monitor983K
19xiaomi959K
20apple watch874K

These lists are nice out of curiosity and to get a rough idea of popular products, topics, artists etc. in 2020 and 2021. However, how can you use this for your own benefits?

Fortunately Ahrefs offers many different filtering options that help us to determine interesting trends that you could use for your own (eCommerce) websites and other side hustle ideas.

7. High volume low competition search queries

As also elaborately explained in the SEO niches article, key factors that you should be looking for are obviously high and/or relevant search volumes and relatively low competition. Although it’s only an indicator, it surely helps to determine the right topics.

So what are the most searched things on Google US with low competition in 2021?

#QueryKeyword DifficultySearch Volume
1pornhub090M
2food near me55.5M
3redtube05.1M
4listcrawler61.5M
5edd71.3M
6utube41.3M
7second stimulus check
51.2M
8the edmonton grads61M
9.01M
10xnxx.com4969K
11liquor store near me8966K
12delivery near me3926K
13mangago0868K
14fuq4858K
15raw story6832K
16craigslist phoenix3793K
17thothub6767K
18craigslist portland2753K
19mangakakalot6743K
20craigslist chicago5733K

For this list we have used a maximum Keyword Difficulty (KD) of 10. This means that in terms of site authority (linking quality domains), the search queries should be relatively easy to rank for. As you can see in the top 20 there are many things that you cannot do anything with, such as brand names and adult websites. Since many of the keywords are branded and consist of a single or two words, it’s also interesting to look at more long tail keywords containing 3+ words.

Most searched long tail (3+ query) keywords with low competition in 2021 (US)

#QueryKeyword DifficultySearch Volume
1pizza near me102.1M
2cvs near me71.6M
3target near me21.3M
4the edmonton grads51M
5fedex near me1875K
6fast food near me7809K
7home depot hours9754K
8costco near me0715K
9craigslist san diego2690K
10usps near me1617K
11sushi near me3615K
12pizza hut near me3612K
13work from home jobs10509K
14publix near me0495K
15i’m feeling curious1488K
16happy holidays 2019!0427K
17craigslist las vegas6419K
18mcdonald’s near me2406K
19furniture stores near me7396K
20laundromat near me9368K

It is striking that there are so many “near me” keywords in the top 20. This is an addition that is rapidly growing because of the rise of local seo and mobile usage. It probably means there is way more to find on “near me” keywords:

Most searched “near me” queries with low competition [US – 2021]

#QueryKeyword DifficultySearch Volume
1food near me55.5M
2target near me21.3M
3chinese food near me41.3M
4home depot near me11.2M
5breakfast near me71M
6urgent care near me7939K
7chase bank near me4498K
8things to do near me6454K
9kroger near me9402K
10ross near me0371K
11laundromat near me3368K
12aldi near me0364K
13dunkin donuts near me1354K
14thrift stores near me8351K
15part time jobs near me4342K
16dispensary near me7322K
17pharmacy near me6322K
18seafood near me9314K
19bbq near me7282K
20mexican near me6260K

8. What’s the most asked question on Google in 2021?

Another type of keywords that is super interesting to look at are questions. They are super specific and can often lead to featured snippets in the search results, which take up a huge amount of the SERP if you rank well for them.

Top 10 questions starting with “what” on Google in 2021?

#QuerySearch Volume
1what is my ip4M
2what to watch3.3M
3what2.8M
4what we do in the shadows1.1M
5what time is it1.1M
6what is my ip address853K
7what the font597K
8what is pad thai466K
9what is pangolin460K
10what are pretzels365K

Top 10 questions starting with “why” on Google in 2021

#QuerySearch Volume
1why women kill501K
2why492K
3why don’t we238K
4why were cornflakes invented165K
5why him102K
6why is the sky blue101K
7why so serious97K
8why should we hire you85K
9tell me why79K
10why do dogs eat grass76K

Next to this options on a keyword level combined with location and keyword difficulty, it could also be interesting to look at different SERP options (in combination with KD), such as:

  • Featured snippets
  • Image pack
  • Shopping results

9. How to use this for your own benefit?

The functionalities shown in this article obviously are very Ahrefs focused, but there are other possibilities such as using Google Keyword Planner and looking at Competition and/or avg cpc. However the reports and options in a tool such as Ahrefs or SEMRush (FREE TRIAL) are way higher.

Use it to define hyper specific products

The option to get Amazon data allows you to define interesting products to either sell on Amazon or to build a dropshipping business around. Using a couple of metrics, such as:

  • Minimum word count: 4+
  • Return Rate: max. 1.4 (which indicates a low return rate)
  • CPC: max. $1.00

This will leave you to a super specific list of buying intent keywords that you can sort from high to low volume. From the filter options above, a few very good picks to sell would be:

  1. Fitbit charge 2 bands
  2. Dash camera for cars
  3. Posture corrector for men

Use it to create your own website

To use the options for your website it is obviously best to look at keywords with high volumes and low competition and preferably have an upwards trendline. From that point there are two main options to proceed:

  1. Create a “one issue” or “one keyword-focused” website.
  2. Create a website on which many different high volume / low competition topics can be used

Next step would be to see if there’s a domain available on one of these exact match keywords. You could go to GoDaddy to do that.

A few interesting finds that still have an exact match domain name available or for sale for a relatively low price (January 2021):

  • Why were cornflakes invented
  • Maxi dresses for women
  • Appliance repair near me
  • Apartments for rent near me
  • Shoe repair near me
Godaddy domain available

Monetizing options

Then what are the most interesting ways of monetizing depending on the subject?

Adsense:
Interesting for high search volume keywords with low(er) selling potential. So this would work for highly informative topics and websites.

Affiliate:
For types of products that have a relatively high price and commission rate it works best. The more expensive home appliances are a good example.

Dropshipping:
The most important elements for dropshipping are margins and return rate. For return rate it could be good to use Ahrefs’ estimated score for Amazon.

Rank and rent:
Works best for local oriented services. The “near me” keywords provide a nice insight in what services people are looking for and have relatively low competition, such as [appliance repair near me].

Merchandising:
Especially for websites / brands with a passionate returning following. Interesting topics include pets and gaming.

10. So what’s coming up in 2021🔮

We don’t have a crystal ball, but there are some methods to get an idea if your desired niche or keyword is increasing or showing a downwards trend.

Google Trends
Trends can help you to spot trends in search behavior. This is also elaborately used for selecting our top seo niches. Pay attention to:

  • Long term trends: what does the data show for year over year data?
  • Country specific: get an idea if it’s a global trend or exclusive to a certain country.
  • Related rising queries that allow you to find more niche related queries that have a “breakout”:
Related keywords trends

Ahrefs
Another option is to use a functionality within Ahrefs that shows data over a longer period of time. You could use it to get an idea of a trendline, but then with search volume estimates. Taking [oat milk] as an example, you’ll get an idea what that looks like:

oat milk trend

Another option is to pay attention to search volume estimates for seasonal products. [Portable air conditioner] is a very good example of a product that has extreme peaks in summer when people are in need of some fresh air and have lows close to zero in winter months:

portable air conditioner trend

The list with most searched keywords won’t change too much in 2021, but there will definitely be some (new) trends that you should keep your eyes open for and use them to your advantage!

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